Wednesday, March 5, 2025

Reach shoppers on Pinterest

 
 
Hi oliviaseo67,
 
83%1 of weekly Pinterest users have made a purchase based on Pins they saw from brands on Pinterest. Understand how Pinners are responding to your products with help from our analytics and insights tools. Make sure you've added a conversion source and claimed your domain to unlock your access to our full analytics suite below.
 
Understand your audience:
1
Once you've claimed your domain, use Audience Insights to find out what your existing and potential customers are most interested in, based on their behavior on Pinterest.
2
Use Trends to discover what people are searching for and how your products might fit into the most popular categories on Pinterest
 
Grow your business with Pinterest:
1
Analytics helps you understand which of your products Pinners are engaging with most. Tip! Use the filter 'Source > Other Pins' to see which of your products Pinners are saving from your website. Are they different or the same as your top selling products?
2
Using data from your conversion source, Conversion Insights shows you how your Pins impact your business goals. This dashboard gives your business the ability to track the organic and paid conversions your Pins are driving.
 
 
1Source: Gfk, US, Pinterest Path to Purchase study among weekly Pinners who use Pinterest in the category, November 2018
 
 

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